Victoria Chadwick
Marketing Executive
Make the most of the festive traffic boom
Make the most of the festive traffic boom

During Christmas and New Year, ZPG’s website traffic (on Zoopla and PrimeLocation) and app downloads, double, with over 7.5million ZPG site visits*, as many people who are planning a move in the New Year spend their holiday break browsing online for properties, which leads to a 60% increase in property related Google searches**.

Whilst you might want to shut up shop and enjoy the holidays, it’s important that you don’t miss out on this traffic and make the most of the property searches throughout the festive period. So what can you do to ensure you get a share of the traffic, even when your office is shut? Read our top tips below:

1. Invest in a responsive website
According to the industry experts at TechnicWeb, a responsive website is vital, as mobile users account for a large amount of online visitors. 61% of people who visit a mobile unfriendly site are likely to go to a competitor’s site instead***. Don’t let your outdated website lose you traffic and instructions.

2. Offer 24-hour services
If your office is closed between Christmas and the New Year, make sure you’ve got a plan in place for dealing with the leads you receive. PropertyFile enables you to provide a 24-hour service, even when your office is closed.

3. Focus on SEO

SEO (Search Engine Optimisation) is critical for good website performance. Make sure you are optimising your website by conducting keyword research and including them within your content, page titles, url, image names and alt tags.

4. Get chatting on social
Put together some festive posts, videos and images to go out on your social channels during the festive period. Don’t forget to link all posts back to your website.

5. Be seen

Don’t miss out on being seen by over 7.5million visitors, make sure you’re listed on Zoopla and PrimeLocation, before your offices close for the Christmas break. If you’re not already a ZPG partner, find out how to become one here.

Sources:
* ZPG website visits: Indexed % difference website visits / app downloads, source (visits): Google Analytics 19 Dec 16 – 29 Jan 17, Source (App downloads): AppAnnie 19 Dec 16 – 29 Jan 17. Google Analytics, 23 Dec 16 – 31 Jan 17
** Google Trends, 23 Dec 16 – 31 Jan 17
***What Users Want Most From Mobile Sites Today, Google (conducted by Sterling Research and SmithGeiger), US, July 2012

Date Posted: 11th December 2017



Victoria Chadwick
Marketing Executive