Content marketing focuses on educating your audiences through informative content such as articles, blogs, infographics and videos, helping to drive traffic to your website and increase leads. If your agency is creating and sharing great content, that’s of interest to your audience, they are more likely to revisit your site in the future and know where to go when the time comes to buy or sell a property.

Laura Howard, ZPG’s Content Editor, explains what you need to consider when creating online content.

Watch Laura’s video below to find out more about content marketing and how to get started.